How To Use SEO To Get Traffic To Your Blog
Understanding correct SEO is crucial for increasing your traffic and brand awareness. Right at this very moment, someone is searching for a piece of content that is similar to yours. Without SEO, the contents of your website, no matter how well written they are, will go unnoticed.
Staying updated about the top SEO tactics takes research and experimentation. Because Google’s algorithms get constantly improved, it is also important to stay tuned to the latest trends and updates from them.
With these in mind, you can become your own SEO expert and drive traffic to your website. Here are some SEO techniques that you can implement right away to increase your traffic.
Whenever you write a new blog post, you must check the most popular keywords used by the searchers for you to know what you can use in your blog posts. Keyword research is a very important process in SEO as it tells you the exact words and phrases potential clients, customers or subscribers are using to search on Google. You can research keywords with ease by using a keyword tool by Google.
Create Quality Content Consistently
A true, relevant and quality content will naturally attract backlinks, social media shares, real readers and loyal subscribers. This is good for both SEO and user experience.
Good content may attract readers but excellent articles will make you stand out from your competitors. Do not write a blog posts just for the sake of publishing something. Write quality and useful resources that would stand out from the crowd.
Don’t forget to add pictures, infographics or videos to make it look attractive and informative. The competition is getting tough, so producing top notch articles is one of the best ways to succeed.
Create Powerful Internal Links
One of the easiest ways to create powerful backlinks is by linking new articles to your already existing posts. By linking to relevants posts that you have written and published before, you can build quality links and use the anchor texts that you prefer. These links are valuable and it will keep your readers more engaged in your website.
Clean Your Old Posts
For many years, backlinking has been an essential element of search engine optimization. Although you could still get traffic even without links, you will never be able to compete with authority sites in your industry if you do not build quality backlinks.
To gain more organic traffic, you need to be serious about your backlinks – including those that already exist in your older blog posts. Since you are now more knowledgeable on how to market your website, you can start cleaning up the mess you have made before you knew how to use SEO.
SEO is not about the number of links you have, but rather the quality of links you present in your post. To get good results and increase organic traffic, go back to your old posts and identify the best links you can keep and the bad ones you need to remove. Here are the important characteristics of a good backlink
- Contextual links are great for driving traffic
- Link from a long and comprehensive article carry a lot of SEO value
- Link is from a website with a good domain authority
- Dofollow links are important for organic traffic growth (especially dofollow links to author websites)
- The backlink was added by the editor and was not automatically built
- The link is from a relevant website in your industry
If the backlinks are spammy, unnatural and irrelevant, remove these to help boost your traffic.
Become A Guest Blogger On Reputable Sites
One of the best ways to promote your website is to become a guest blogger on a popular website with a similar niche. This is a tactic where you can get your website in front of an established community that can potentially become your customers or readers as well.
Another benefit in guest blogging is that you get a backlink from their website and this positively impacts on your SEO. You just need to make sure that you refrain guest blogging from low-quality websites as this might have a negative impact instead. Therefore, you need to be selective when choosing a website where you can submit your article to.
Unless you have allotted a budget for an advertising campaign to promote your blog, it will take months before your website or blog establishes its own readership. For some, it may even take years. So don’t be alarmed if it is taking too long. Stay patient and focus your energy in delivering quality content that your readers will love.